Wayfinding and brandscaping for InnovMetric

In Québec City, STGM designed the interior wayfinding system for InnovMetric’s offices to extend the company’s identity into its workspaces. The brandscaping concept draws on a precise graphic language: lines, typography, black-and-white contrasts, and red accents define circulation routes and identify different areas. Integrated into the architecture, the wayfinding system facilitates navigation while giving the spaces a cohesive and distinctive visual identity closely connected to InnovMetric’s technological environment.