Projets / Hotel La Ferme
As part of the project’s design team, STGM Architecture collaborated with Lemay Michaud and Hudon Julien. The firm was specifically responsible for designing the multipurpose hall, the Café du marché, the public market, and the geothermal pavilion.
A place of hospitality rooted in landscape and community
Born from the vision of Daniel Gauthier, co-founder of Cirque du Soleil and owner of Le Massif de Charlevoix, the Hotel La Ferme stands as the centerpiece of a $230 million regional tourism project. Located in Baie-Saint-Paul, the hotel features 150 rooms, a 500-seat multipurpose hall, a train station, a public market, and a spa — all forming an internationally recognized hospitality complex deeply anchored in its territory.
Multipurpose Hall — Designed for exceptional sound and versatility
Located in the hotel’s main building, the multipurpose hall was designed to combine acoustic performance, scenographic quality, and flexibility. It can host concerts, art symposiums, corporate events, and even circus performances — adapting easily to every use.
The hall’s structure is completely isolated from the rest of the building to prevent vibration transfer, while soundproof pivot doors (STC 70) and acoustic buffers ensure remarkable sound control. The large open volume, free of any ceiling, allows for optimal sound diffusion, while the maple acoustic panels—inspired by the shutters of traditional Charlevoix homes—create a warm, adjustable atmosphere.
Today, many artists recognize this space as one of the best performance venues in Quebec, known for its outstanding acoustics and versatility.
Le Café du marché — A bright, lively space
Adjacent to the hotel’s train station, the Café du marché extends the outdoor market experience and celebrates local products through a simple, flexible design. Wooden tables on casters and modular counters allow the space to transform with the seasons, opening to the exterior in summer.
Bathed in natural light, the café highlights the textures of wood and the vitality of the marketplace. The atmosphere is open, welcoming, and reflective of Charlevoix’s culinary and community spirit.
Geothermal Pavilion — Discreet and sustainable design
Neighboring the historic Petites Franciscaines de Marie Convent, the geothermal and water pavilion embodies an environmentally sensitive approach that harmonizes with the landscape. It houses the geothermal heating and cooling system for the entire complex.
Clad in wooden slats and light gray metal panels, the pavilion’s soft lines and sloped roof allow it to blend into the surrounding scenery. By day, filtered sunlight creates a play of shadows on the ground; by night, the pavilion glows like a lantern in the landscape, quietly echoing the convent’s architecture.
Train station and dormitories — Simple, modern hospitality
Above the train station, twelve dormitory-style rooms offer a flexible, affordable accommodation option. Each unit includes four retractable single beds, allowing bookings by the bed or by the room.
Designed for comfort and adaptability, the rooms feature private storage spaces, reading nooks, and modular layouts to suit solo travelers, families, or small groups. Connected by a shared terrace, these dormitories reinterpret the modern hostel experience, combining simplicity, privacy, and community.
Building meaning through architecture
Across each component, STGM contributed to making Hôtel La Ferme a place of experience, connection, and beauty, aligned with the project’s guiding vision: to build with care, purpose, and humanity, honoring the region’s landscapes and the people who inhabit them.