Wayfinding and brandscaping
Our Practices / Wayfinding and brandscaping
More than a wayfinding system
Signage is a spatial experience designed to guide, inform, and reassure. It blends seamlessly with the identity of a place, in dialogue with its architecture, aesthetics, and the brand it represents.
Voltigeurs de Québec Armoury ©Stéphane Groleau
Elegant and understated, the signage uses noble materials that reflect the Manège’s heritage and architectural sobriety.
A signage system in dialogue with architecture
Designed from the earliest stages of a project, signage naturally integrates into the built environment.
It is not added on — it belongs. Each element extends the architectural intent, respecting the lines, materials, and atmosphere of the place. This approach guides without distraction and informs without compromising the beauty of the space.
A fluid and intuitive journey
Our team creates integrated visual and narrative pathways that guide and engage users with clarity and subtlety. Rather than layering signs, coherent visual cues are created to make navigation effortless while strengthening the identity of the space.
The result: a harmonious wayfinding experience where every movement feels natural and intuitive.
Donnacona Aquatics Center ©Stéphane Groleau
Inspired by aquatic tones, bold colors shape the spaces and infuse the environment with energy and vitality.
An integrated approach
Our signage solutions are designed to adapt to a wide range of environments — from small-scale sites to large, complex facilities. We accompany each mandate from strategic analysis through to installation, ensuring consistent alignment between visual identity and user functionality.
Our expertise lies in a deep understanding of circulation, hierarchy of information, and complexity management within multi-building environments. We develop systems that are clear, efficient, and visually cohesive, enhancing both the user experience and the architectural value of the space.
Each element is designed with attention to materiality, universal accessibility standards, and technical requirements. We handle production files, compliance documentation, tender specifications, and site follow-ups to guarantee seamless and lasting integration within the built environment.
Via Rail Standards Guide
Comprehensive redesign project of interior and exterior signage for stations, platforms, office spaces, parking areas, and maintenance centers across Canada.
Le 1130 ©Phil Bernard
A unified wayfinding system across all floors, designed with a removable solution that allows easy content updates when tenants change.
Comprehensive and adaptable services
We offer a complete range of signage and brandscaping design services tailored to the unique needs of each project :
Analysis of user journeys and functional needs (wayfinding master plan);
Design and development of coherent, scalable systems, including integrated graphics, pictograms, and murals;
Production of standards and guidelines to ensure long-term consistency and reproducibility of the systems;
Close coordination with project stakeholders, including architects, designers, manufacturers, and installers.
Our team
Combining expertise in design, visual communication, and architecture, our team creates signage systems that blend function and emotion.