Architecture and graphic design: a marriage of purpose and aesthetics

Architects are often required to collaborate with a wide range of stakeholders. Naturally, we think of engineers, contractors, interior designers, as well as various consultants and technical specialists. One collaboration that is sometimes overlooked or underestimated—yet far from uncommon—is with graphic designers. Yes, you read that correctly: graphic design is not only useful for websites or magazines; it also plays a key role within our buildings.

The most common use of graphic design in built spaces is wayfinding. The integration of signage allows users to clearly read and understand their environment, guiding them efficiently through a building. At times, signage is discreet and blends seamlessly into the surroundings; at other times, it takes on a more prominent role and becomes an integral part of the overall design.

Take the Donnacona Aquatic Centre project, completed in collaboration with our talented interior design studio. A minimalist, rounded, and friendly signage system was designed to guide visitors throughout the facility. Bold colours define key areas and bring energy to the space, drawing inspiration from aquatic tones. Despite the beautiful exposed CLT structure, the corridor would feel far more subdued without these playful pictograms and colour accents.

Graphic design in space can also serve a promotional purpose—for example, encouraging healthy lifestyle habits such as physical activity and good nutrition. It can also be used to express and reinforce corporate culture, as seen in our mandate for Pomerleau’s PX3 Training Centre (also carried out in collaboration with IDEA for environmental graphic design). The bleachers—one of the central elements of the layout—were designed as a space for knowledge sharing and collaboration. The creation of a mural featuring images of the company and its employees, along with the display of Pomerleau’s values integrated into the structure, helps to clearly express the company’s vision, guide decision-making, motivate employees who share those values, and foster a strong sense of belonging. Wouldn’t you agree that the bleachers lose some of their identity and inspirational power without these thoughtful graphic elements?

To integrate graphic elements into a built environment, many options can be considered: paint, vinyl cut-outs, screen printing, engraving, wood—just to name a few. The range of materials and finishes is virtually limitless. Lighting also plays a crucial role, as it draws the eye and helps create different atmospheres. Having a clear guiding concept and striking the right balance is essential.

Ultimately, remember that graphic design can be a simple and effective way to energize spaces at a relatively low cost—spaces that, without these touches of colour or visual elements, might otherwise feel quite ordinary.